SEO Marketing Service Increases Leads in 2022

Running a business has been an extremely difficult task over the past several years. It seems that after Covid 19 hit we have seen our website drop in rankings and our leads from our Google Business Profile fall by 50%.

Keeping up with digital marketing has been difficult. The time spent has increased the without complete knowledge of the proper SEO it’s hard to know where to start and what to do.

Working with an SEO expert has been the best decision we have made. Impactbiz Marketing provides us with linking, on-page SEO, off-page SEO, Google Business Profile management, and so much more that we have seen an uptick in search volume with our keywords and more website visitors and calls.

Ultimately the leads are coming in stronger and we are seeing business pick-up.

So where should most businesses start?

Start by looking at your Google Business Profile and make sure you are consistently using the same name, address, and phone.

First, are you using keywords? On the Google Business Profile page, there is a section you can use to highlight the keywords that will help you get found. If you’re not utilizing the FREE advertising space then you’re not utilizing the full value of the page.

Second, are you getting reviews? Impactbiz Marketing set up a review funnel as part of our SEO package. This funnel pushes out emails to our satisfied customers and gets them to provide a review. We specifically ask for the reviewer to note the specific work performed and provide a few pictures if possible. These are all part of Google seeing engagement and therefore they push our business up the maps page.

Third, questions? there is a section that Impactbiz pointed out to us that has people ask questions. With just 10 friends asking pre-written questions we have seen an increase in searches with those terms.

Fourth, responses. Are you responding to the reviews? Again, Google likes to see engagement so respond to your reviews.

Fifth, pictures. Add photos to your page, show the work and use Alt Tags. If you work in one specific location make sure the photos are geocoded for your location. If you work in a geographical area then let the geocode location be the area. This help Google decide what areas you working on.

Sixth, on-page SEO. Here are the title, H tags, keywords, on-page linking, and content. Get your content up. Use the keywords people are searching for to find your business in the title.

Seventh, schema. Make sure your schema is accurate. Schema works under the written copy you see on the page. Many times when Google bots are scanning your website they are reading the information as it is written in a code that they can understand.

Eighth, did I say content? Yes, increase your website content consistently. Get the information out there people are looking for and provide value to the reader.

Ninth, on-page SEO. Alt Tags, Geocoding, maps, all the necessary items needed to be a strong website.

Tenth, work with a professional SEO company. Impactbiz Marketing is an SEO expert business. They outsource Facebook Ads and PPC for their clients as they are not experts. Work with a company that specializes in SEO because understanding linking, on-page, off-page, and GMB is hard enough.

SEO Service for My Business Marketing Plan

Businesses have different budgets when starting. Typically a new business starts as an employee who believes they can do the same business better and they don’t need to work for anyone else. They start a small business, looking to past contacts to start their dream of business ownership. The start doesn’t consider all the aspects of a business and therefore many businesses falter within the first three years.

Those are true and hard facts.

But let’s examine why a business fails within the first 3-years.

1. They don’t plan on the contingencies of their initial clients not providing ample work to keep going
2. They don’t consider the cost that is consumed by a sale
3. They don’t do any marketing other than word of mouth
4. They don’t have money for reserves
5. They don’t understand the nuances of owning a business
6. They didn’t consider the 60-80 hours a week they would need to own and operate the business
7. They didn’t consider the market for their product or service would go away
8. They didn’t consider the stock market would crash
9. They didn’t pay off all their bills before starting out
10. They didn’t consider bringing on a partner

Okay, but this post isn’t about all 10 items mentioned it is only about the marketing portion of the business’s success or failure.

Our suggestion would be a 30%, 30%, 30%, and 10% breakdown for all your sales.

30% of sales back to the business – supplies or products needed to do your task

30% of sales back to the business – employee payroll and taxes

30% of sales for marketing – you need customers/clients to make the business go and grow

10% of sales for you – this is profit in the early days of a business (if you are able – if you’re not, then this goes back into the business)

How do you stick to this breakdown?

Dedication to the success of your business. You have to put the business first. Invest back into your business. I understand that a new car, truck, house, or boat looks great and the neighbors will envy you and you owning your own business, but the truth is those items will be the first to go when the business doesn’t produce.

You cannot set up your business and expect it to be there in 10, 20, or 50 years without a dedication to putting money back into the business.

If you haven’t started your budget consider starting today.

Leads are the lifeblood of your business.

We want to see you succeed. Don’t get drawn into the bright lights of social media and elaborate marketing tools and tricks. These types of options generally get you lots of calls without many actual buyers.

Start by having a professional SEO expert work on your Google Business Profile (formerly Google My Business or Google +) and then start making that website an attractor to buyers. When you start your marketing with these assets you are making the future of your business strong.

Your marketing should be 30% of your sales.

20% to SEO – GBP, Website, Social Media, Schema, Linking, citations, content for your website, city pages, etc…

10% to other – Paper Ads, Facebook Ads, Direct Marketing, PPC, Mailers

You need to consider how Leads will be coming to your business and how much money is in your budget to get those leads.

What is a good return rate for my SEO marketing spend? Consider this, if you get $1 for every $1 you spend on SEO then your business is breaking even. If you get $2 for every $1 you spend on SEO you are making money. If you get 5-10 times the $1 spent on SEO, then can you imagine what else you could do to increase your Business Leads.

Get started today! Impactbizmarketing.com is an SEO professional business that limits the number of clients so it can focus on your business.